Friday, 27 November 2009


"Often a jewellery editorial page can take one of two obvious routes. 1. Jewelry artfully styled on a white backdrop with some arty collage backdrop. 2. Close up of model posing with jewelry. Fortunately for Fashionation fans, Flair Magazine have raised the bar and made this jewelry editorial shoot shine by choosing unusual jewelry instead of typical designer statement jewels and some phenomenal photography/art direction, not to mention the superior make-up artistry which just begs your attention.

Photographer Alix Malka enables model Lydia Hearst to truly metamorphosis into each shot from biker chic with skull ring peeping from her lips to showing her playful side with the green eyed envy staring at the viewer through an ornate zippered necklace. The shots are extreme close ups allowing the image and jewelry to share the spotlight but in equal proportion, which is no easy task. The eyes are played up in each shot with careful lighting, makeup and props drawing attention to each of the jewellery pieces. I particularly like the bejewelled rainbow mask image with Gucci dog tag hiding the unmasked eye; perhaps inspired by Phantom of the Opera and Ziggy Stardust. It’s a stunning shot that deserves to be an album cover or luxury label campaign. Bravo!" - Kate Vandermeer

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